Tag Archives: michael buckhamwhite

B2B & B2C: Stop and Take Time to Test Products and Websites with Users and the Marketplace

I recently witnessed a Marketing professional make a statement about testing during a long running Marketing campaign.  It went something like this:  “We really should have tested it but we had to make the changes so fast, we couldn’t do it”.  Hmmm…  There will be times when it is more important to react and move [...]

Getting Traction and Attribution for your B2B Marketing Efforts

Let’s face it. If you are struggling to justify your Business to Business Marketing budget, the only way you are going to save yourself and your Marketing team is to get attribution for impacting sales. Sounds like Marketing 101, but many traditional marketers couldn’t find their way to the bathroom when it comes to attribution [...]