Tag Archives: Interactive Marketing

Yes, the Economy Sucks and CEOs are Scared. How Do We Keep Progressing?

I recently read an article about “Balancing Risk and Opportunity in Today’s Economic Climate” published by the Aberdeen Group.  I participated in the study and just got the results yesterday.  The results of the survey, which are from business leaders from all industries show that respondents in late 2009 were expecting a positive turnaround of [...]

Getting Traction and Attribution for your B2B Marketing Efforts

Let’s face it. If you are struggling to justify your Business to Business Marketing budget, the only way you are going to save yourself and your Marketing team is to get attribution for impacting sales. Sounds like Marketing 101, but many traditional marketers couldn’t find their way to the bathroom when it comes to attribution [...]