Tag Archives: B2c

Making Sales 2.0 work – Sales and Marketing Can’t Just Date, They Have to Get Married

Often, the relationship between Sales and Marketing is strained.  However the two bedfellows have to cohabitate and are mutually dependent on each other doing a good job for the overall success of the company.  Sometimes Sales likes to think that Marketing is wasteful and doesn’t understand the pressures of Sales.  Sometimes Marketing likes to think [...]

B2B & B2C: Stop and Take Time to Test Products and Websites with Users and the Marketplace

I recently witnessed a Marketing professional make a statement about testing during a long running Marketing campaign.  It went something like this:  “We really should have tested it but we had to make the changes so fast, we couldn’t do it”.  Hmmm…  There will be times when it is more important to react and move [...]