Tag Archives: attribution

Making Sales 2.0 work – Sales and Marketing Can’t Just Date, They Have to Get Married

Often, the relationship between Sales and Marketing is strained.  However the two bedfellows have to cohabitate and are mutually dependent on each other doing a good job for the overall success of the company.  Sometimes Sales likes to think that Marketing is wasteful and doesn’t understand the pressures of Sales.  Sometimes Marketing likes to think [...]

Getting Traction and Attribution for your B2B Marketing Efforts

Let’s face it. If you are struggling to justify your Business to Business Marketing budget, the only way you are going to save yourself and your Marketing team is to get attribution for impacting sales. Sounds like Marketing 101, but many traditional marketers couldn’t find their way to the bathroom when it comes to attribution [...]