Tapping into Key Influencers through Social Media

Right now, the company I work for, PGi is kicking off a new virtual meetings product called iMeet  and we are using many of the tactics mentioned in a blog post at Social Media Today.   These are good strategies for leveraging Social Media in new software/product launches. 

We are also tapping into a key influencer group that we have developed relationships with through PR and Social Media related activities. We connect with these key influencers with strong social followings, building a relationship and introduce the product to them. If they love it, they will “shout from the rooftop” to their world of influence. This is a key to creating buzz and putting “butts in seats”, creating some momentum for the launch.

The key is to tap into these key influencers and build relationships before you want them to comment and influence their audiences.   You can’t just say, “please send to your people and promote my product”.  That won’t work because if their network is worth anything, they have built it with integrity and people tune into them because they value their unadulturated perspectives.  You have to do the same.  If you have a relationship and you ask them to check out what you are selling and they like it, you won’t have to ask them to say anything.  They will share the good news and they will likely do it with a passion matching their affinity to the product or service.

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